North & Madison
(312) 638-0222

We deliver intelligence thatworks with you

North & Madison is a private AI consulting group. Three principals, no junior delivery. We build the systems that make your best people ten times more effective.

The Moment

Everyone has the tools. Almost no one has the advantage.

Your competitors have ChatGPT licenses too. Copilot is rolling out everywhere. AI features are arriving in every product you already pay for. Tool adoption was the price of entry — and by now, everyone has paid it.

The advantage has moved. It belongs to organizations willing to reimagine how the work itself gets done — AI woven into the operating fabric of the business, not bolted on at the edges.

That work is harder. It's also the only work that compounds.

What We Do

Strategy, systems, and adoption. One firm, zero handoffs.

Most consultancies stop at the recommendation. Most dev shops start after it. We carry the same idea from "where should AI create advantage for us?" to a working system your team actually uses.

01

See clearly

A focused assessment of your operation — where AI creates real advantage versus productivity theater, and a roadmap owned by your business leaders, not your IT backlog.

02

Build for real

Prototypes that become production systems — AI-enabled workflows, internal tools, integrations, and products. We write the code ourselves.

03

Make it stick

Most AI investments die at adoption, not at build. We train your team, rework the process around the system, and scale what works across the organization.

Most relationships begin with the assessment and end with something running. For founders, we also engage as an embedded product partner — up to and including technical co-founder arrangements.

The Agentic Loop

We run our own firm on an AI Chief of Staff. We'll build yours.

A long-running operating system that orchestrates a team of specialized AI assistants on your behalf — turning goals, ideas, and tasks into high-quality, shipped work. It's not a demo. It's how North & Madison operates every day, and it's the clearest picture of where your organization is headed.

And it runs where your data lives. Frontier models when they're the right tool — local AI, custom-trained models, and self-hosted inference when your data can't leave the building.

Apply to be a Customer

Leadership

Three principals work directly on every engagement.

The people you meet are the people who do the work.

Jonathan Soeder

LinkedIn GitHub

Twenty years of building products with his own hands — venture-studio prototypes, e-commerce for national retail brands, senior product roles across fintech and alternative asset management. Jon designs the strategy and personally writes the code that ships it.

Chris Koehler

LinkedIn

Twenty-five years of executive technology leadership, most recently Vice President and Chief Data Officer at Discover Financial Services, where he led the company's analytics and AI transformation. Chris has led enterprise architecture and served as acting CIO — he knows what it takes to make AI real at scale.

Jason Eckert

LinkedIn

Jason runs the business of the firm — finance, commercial strategy, and operations. He structures every engagement so that what we build holds up as an investment, not just a build.

Next Step

Apply to be a customer.

We take on a small number of organizations at a time. It starts with one conversation: we listen to where you are, ask the questions that matter, and decide together whether there's a fit.

(312) 638-0222

Call anytime. You'll reach our receptionist, who can answer questions and schedule a conversation.

hello@northandmadison.org